Land Zone

Land ZoneThe Land Zone for DSEI 2017 grew by 52%  and surpassed the achievements of the 2015 event by introducing new features such as a dedicated showcase which opened up opportunities for even more suppliers to attend.

This was complemented by the announcement of General Sir Nick Carter KCB CBE DSO ADC Gen, Chief of the General Staff as keynote speaker.

Comprehensive Seminar Programme

DSEI’s offering to the land sector was further strengthened by the Land Capability Conference which took place on Monday 11 September as part of the  DSEI Strategic Conference programme. Led by the British Army, the conference focused on 'The Future of Robotics & Autonomous Systems in the Land Environment'.

The emphasis on land systems innovation continued into the DSEI exhibition from Tuesday 12 September to Friday 15 September, with the event’s extensive offering from specialist exhibitors in the Land Zone. In addition, the Land Seminar Programme followed four central themes: Develop, Deliver, Generate and Operate, and People & Skills, focusing on transforming productivity, Army adaptation and intelligent procurement. Delegates saw speakers including Major General Chris Tickell, Director Capability, and Lieutenant General Paul Jaques, Chief of Materiel (Land) from the British Army. 

Chief of the General Staff

General Sir Nicholas Carter KCB CBE DSO ADC Gen, Chief of the General Staff, delivered a keynote address at DSEI 2017 on Wednesday 13 September. The seminar programme featured topical presentations and debates delivered by thought-leaders from international military, government and industry.

General Sir Nicholas CarterI much look forward to DSEI 17. We intend to build on the very positive experience of DSEI 15 as we construct the partnerships we need to deal with the complexity of the future operating environment

General Sir Nicholas Carter KCB CBE DSO ADC Gen
Chief of the General Staff, British Army

Image courtesy of Ministry of Defence

Who Exhibited?

2017 VIP Speakers

  • General Sir Nick Carter KCB, CBE, DSO, ADC Gen, Chief of the General Staff, British Army
  • Lieutenant General Frank Leidenberger, Commander of the German Multinational Corps/Military Basic Organization, Bundeswehr
  • Lieutenant General James Bashall CBE, Commander Home Command, British Army
  • Lieutenant General Paul Jaques CBE, Chief of Materiel (Land), Defence Equipment & Support
  • Major General Chris Tickell CBE, Director Capability, British Army
  • Major General Ivan Jones, Chief of Staff Field Army, British Army
  • Major General Kath Toohey AM, CSC, Head Land Capability, Australian Army
  • Major General Mark Gaunt CB, Director Support, British Army
  • Major General Paul Nanson CBE, Commandant, Royal Military Academy Sandhurst, British Army
  • Major General Tim Hyams OBE, GOC Army Recruiting and Training Division, British Army
  • Brigadier Chris Bell, Commander 77th Brigade, British Army
  • Brigadier James Bowder OBE, Commander, 1st Intelligence, Surveillance and Reconnaissance Brigade, British Army
  • Brigadier Martin Moore CBE, Head of Capability, Combat Service Support, British Army
  • Brigadier Paul Griffiths, Commander, 1st Signal Brigade, British Army
  • Brigadier Rob Sergeant, Head of Future Force Development, British Army
  • Brigadier Simon Hamilton OBE, Head Equipment, British Army
  • Brigadier Suzanne Anderson, Head of Individual Development, Personnel Directorate, British Army
  • Brigadier Tom Copinger-Symes CBE, Head, Implementation Project Team, Information Manoeuvre Command, British Army
  • Brigadier Zac Stenning OBE, Commander 1st Armoured Infantry Brigade, British Army

2017 Display Areas

Static Land Display

Dismounted Soldier


2017 Product Categories

Land exhibitors displayed products from over 150 categories including:

  • Armour Systems & Material
  • Armoured Vehicles
  • Artillery
  • Body Armour
  • Countermeasures
  • EOD, Counter-IED, IEDD, Bomb Disposal
  • Facilities Security
  • Firearms
  • Fuel Cells & Systems
  • Intelligence Gathering
  • Logistics & Integrated
  • Logistics Support
  • Reconnaissance Systems
  • Shelters
  • Unmanned Ground Vehicles
  • Weapons & Weapon Systems


Day Zero: Monday 11 September

The Future of RAS in the Land Environment

The commercial and military use of Robotic and Autonomous Systems (RAS) is no longer a future challenge. Today we face the use of low-cost commercially available ‘drones’ and the unprecedented commercial investment into driverless technology and automated delivery. The challenge for all militaries is to understand how these developments affect current and future military capability.

Read More


12 -15 September: Seminars

The Land seminar programme will follow four central themes: Develop, Deliver, Generate, Operate focusing on transforming productivity, Army adaptation and intelligent procurement. Speakers include: General Sir Nicholas Carter KCB CBE DSO ADC Gen, Chief of the General Staff, Major General Chris Tickell, Director Capability, and Lieutenant General Paul Jaques, Chief of Materiel (Land) from the British Army. 

Read More

Be Part of DSEI

Make a Stand Enquiry

Contact our sales team using the below button to discuss DSEI 2019 in more detail.

Make a Stand Enquiry

2017 Land Zone Sponsor

NIMR NIMR Automotive, a subsidiary of the Emirates Defence Industry Company (EDIC) delivers highly capable wheeled military vehicles that are designed for the harshest environments, across a diverse scope of mission requirements. NIMR’s range of desert-proven 4x4 and 6x6 vehicles are available in armoured or non-armoured configurations, with modular configurable crew capacity and payload, where protection and mobility is the focus of our design activities. Through engineering innovation, comprehensive testing and implementation of the highest standards in design and manufacturing NIMR provides exceptional vehicle reliability and best-in-class desert performance to ensure the protection of the vehicle crews that use them.


  • “DSEI is a landmark event presenting to the world the excellence of the UK defence and security businesses. We expect to welcome high level international delegations to take part in meetings with our strategic partners. For us in government it is hugely important, an important showcase, a stage for diplomacy, a platform for the international engagement. We are really looking forward to DSEI in September 2017.”
    Harriett Baldwin MP, Minister for Defence Procurement
    UK MOD
  • “I very much look forward to continuing my personal support to DSEI. It provides an excellent opportunity to explore the development of airpower capability, through engagement with the widest range of industry and international partners.”
    Air Chief Marshal Sir Stephen Hillier KCB CBE DFC MA RAF Chief of the Air Staff
    Royal Air Force
  • “I much look forward to DSEI 17. We intend to build on the very positive experience of DSEI 15 as we construct the partnerships we need to deal with the complexity of the future operating environment”
    General Sir Nicholas Carter KCB CBE DSO ADC Gen Chief of the General Staff
    British Army
  • "DSEI 2015 was the ideal occasion for the Royal Navy to demonstrate its ambition to lead and win through technological innovation. The opportunity to meet with so many partners from academia, industry and overseas at DSEI is, as always, a really useful component of our engagement with the vital partners through whom we seek to deliver this innovation."
    Admiral Sir Philip Jones KCB ADC, The First Sea Lord and Chief of Naval Staff
    Royal Navy
  • "DSEI 17 will offer Joint Forces Command the opportunity to report on our plans for the future, in particular on operationalising our Warfare In The Information Age concept. I am looking forward to it."
    General Sir Chris Deverell Commander Joint Forces Command
  • "DSEI is a highlight within the defence calendar, I use it to find out what the most recent developments are in every technological area affecting for defence. Without DSEI I fear this sort of interaction, information exchange and knowledge of developments across all domains would be lost. DSEI is an invaluable international biannual event .”
    Rt Hon Dr Julian Lewis MP, Chairman, House of Commons Defence Select Committee
    UK Parliament
  • “DSEI is a fantastic showcase for defence companies where international buyers, sellers, developers, thinkers, educators and the trainers can all get together. The UK defence industry is looking to recruit more engineers, scientists and developers into 200,000 jobs and up to 10,000 apprentices within UK defence companies. DSEI is an excellent tool to highlight the challenges the industry face as well as showcase its capabilities domestically and overseas.”
    James Gray MP, House of Commons Defence Committee
    UK Parliament


Sponsors & Partners


Ministry of Defence             Department for International TradeDefence & Security OrganisationADS




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