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14 - 17 September 2021

Excel - London

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VIP Engagement


VIP Engagement

Access to International VIPs and Delegations 

DSEI’s VIP programme works closely with the UK Government to deliver international delegations, key decision makers, and influencers to companies across the exhibition floor.

Our dedicated VIP engagement team work with the MOD, UKDSE, international MODs and embassies in addition to our distinguished partners to bring high-ranking officials from around the world. These visiting delegations specify their specific procurement requirements and we match this with the exhibitors that have relevant capabilities. This ensures a coordinated, time-efficient, and relevant experience for our VIP visitors, and maximum return on investment for our exhibitors.



global VIPs & Official Delegations


countries represented by VIPs in attendance


government invited
delegations from
59 countries


1*+ Officers
(114% increase from 2017)

2019 VIPs Included...

  • Secretaries and Ministers of Defence, Defence Procurement and National Security
  • National Armament Directors
  • Chiefs of Defence Staff
  • Chiefs of the Naval Staff
  • Chiefs of the Army Staff
  • Chiefs of the Air Force
  • Commanders of Joint Forces Command
  • Heads of Logistic Support Commands
  • Chief Information Officers of MODs/Armed Forces
  • Surgeon Generals
  • Commanding General of Marine Corps
  • Commanders of NATO Allied Commands
  • Chief Executives of Defence R&D Organisations
  • Director Generals/Commissioners of National Police Forces
  • Chief Executives of Cyber Security Agencies
  • Chief Executives of Space Agencies
  • As well as being the premier UK defence event, DSEI also attracts an impressive array of visitors and delegations from across the globe; making it a high value, focused marketing opportunity.
    Deborah Littel
    BAE Systems

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