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12 - 15 September 2023

Excel - London

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Dave Appleby

Mr Dave Appleby

Electronics Division, Sales Director UK, Leonardo

Dave is responsible for the leadership and coordination of sales and campaign activities for Leonardo Electronics UK. Electronics UK offers solutions, services and capabilities across the Maritime, Land and Air domains into the global market.

An experienced sales and business development leader, Dave has worked closely with customers across the world in the supply of advanced weapon, EW and ISTAR capabilities.
Prior to joining industry, Dave served in the Royal Air Force for 23 years as a Tornado GR1/4 navigator and MoD staff officer. During his flying career he completed numerous operational tours including many combat missions.

Since leaving the Royal Air Force, Dave has led sales teams in SMEs and large international companies. Prior to taking up his role as Sales Director for Electronics UK in 2019, Dave was Vice President Sales for the EW Line of Business in Luton.

Living by the coast in North Norfolk, Dave is married to Jackie and they have two grown up children, Simon and Emma.


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