Adam moved to Saudi Arabia from the UK in 2008 and quickly realised the need for an independent and effective platform to support foreign companies do business in the opaque yet rewarding Kingdom; this was the genesis of AEI Saudi.

He co-founded AEI in 2012 following a career in the IT Security industry. With over 20 years’ experience from engineering and production through to international business, Adam has a broad professional background. However his core expertise is Saudi business winning, gained from his time as Regional BD Director for a leading multinational as well as leading the Business Development teams at multiple Saudi companies.