DSEI Exhibitor Open Day One

28 Mar 2017

The first DSEI exhibitor day, held on Friday 17 March 2017 at ExCeL, London, was a great opportunity for exhibitors to meet the DSEI team and get all the critical information and advice they need about the event, which takes place 12 – 15 September 2017.

Rear Admiral Simon Williams, Chairman of Clarion Defence and Security, introduced the day and set the global context. The defence and security market is growing worldwide with different trends and focuses emerging in certain regions and countries.

He said: ‘DSEI 2017 will be the first big government-backed event to take place after Brexit negotiations have been triggered. It is a unique chance for exhibitors to showcase their products and skills. With five months to go, we invite all exhibitors to start the necessary preparations and use all the tools DSEI provides.’

EZONE, an online portal, was demonstrated in detail to show exhibitors where to access the information and materials they need. EZONE contains all the important information, compliance documents, marketing and PR details as well as booking forms and deadline dates. EZONE is essentially the place for exhibitors to start planning now to make sure they are all set to get the most out of the event.

Duncan Reid, Event Director for DSEI, explained in detail how the event will be run and all the benefits that exhibitors get by taking part in DSEI 2017. One example is the award-winning engagement programme with governments and defence officials, which enables exhibitors to meet with many official delegations.

CMS Strategic, which manages PR for DSEI, explained the provision of the PR service they can offer exhibitors in the run-up to and during the event, including opportunities to feature in the DSEI Show Daily. Details and guidance were also given about social media, including the campaign that will be managed by Services Sound and Vision Corporation.

At the end of the day, Austen Hawkins, CEO of F2F Events Ltd, gave some valuable tips to exhibitors on how to stand out during the event and make it a success for each organisation. He explained how to set targets, engage with attendees and delegations and follow up after the event.

Rear Admiral Simon Williams concluded the successful DSEI 2017 exhibitor day by saying: ‘DSEI is an extraordinary opportunity for exhibitors to meet potential customers and start new collaborations. It is a unique moment to make sure your company stands out. We wish exhibitors all the best for an excellent event.’

For those who could not attend this exhibitor day, there will be a second opportunity during Security & Counter Terror Expo at Olympia, London. Please contact enquiries@dsei.co.uk for more information.

  • “DSEI is a landmark event presenting to the world the excellence of the UK defence and security businesses. We expect to welcome high level international delegations to take part in meetings with our strategic partners. For us in government it is hugely important, an important showcase, a stage for diplomacy, a platform for the international engagement. We are really looking forward to DSEI in September 2017.”
    Harriett Baldwin MP, Minister for Defence Procurement
    UK MOD
  • “I very much look forward to continuing my personal support to DSEI. It provides an excellent opportunity to explore the development of airpower capability, through engagement with the widest range of industry and international partners.”
    Air Chief Marshal Sir Stephen Hillier KCB CBE DFC MA RAF Chief of the Air Staff
    Royal Air Force
  • “I much look forward to DSEI 17. We intend to build on the very positive experience of DSEI 15 as we construct the partnerships we need to deal with the complexity of the future operating environment”
    General Sir Nicholas Carter KCB CBE DSO ADC Gen Chief of the General Staff
    British Army
  • "DSEI 2015 was the ideal occasion for the Royal Navy to demonstrate its ambition to lead and win through technological innovation. The opportunity to meet with so many partners from academia, industry and overseas at DSEI is, as always, a really useful component of our engagement with the vital partners through whom we seek to deliver this innovation."
    Admiral Sir Philip Jones KCB ADC, The First Sea Lord and Chief of Naval Staff
    Royal Navy
  • "DSEI 17 will offer Joint Forces Command the opportunity to report on our plans for the future, in particular on operationalising our Warfare In The Information Age concept. I am looking forward to it."
    General Sir Chris Deverell Commander Joint Forces Command
  • "DSEI is a highlight within the defence calendar, I use it to find out what the most recent developments are in every technological area affecting for defence. Without DSEI I fear this sort of interaction, information exchange and knowledge of developments across all domains would be lost. DSEI is an invaluable international biannual event .”
    Rt Hon Dr Julian Lewis MP, Chairman, House of Commons Defence Select Committee
    UK Parliament
  • “DSEI is a fantastic showcase for defence companies where international buyers, sellers, developers, thinkers, educators and the trainers can all get together. The UK defence industry is looking to recruit more engineers, scientists and developers into 200,000 jobs and up to 10,000 apprentices within UK defence companies. DSEI is an excellent tool to highlight the challenges the industry face as well as showcase its capabilities domestically and overseas.”
    James Gray MP, House of Commons Defence Committee
    UK Parliament


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