Join us for a practical and insightful conversation designed to help companies effectively navigate the defence media landscape and strategically build their reputation within the sector. Hear from experienced figures in defence communications and journalism:

• Olivia Savage, Editor-in-Chief of DSEI Gateway
• Jamie Hall, Associate Account Director, CMS Strategic

This session is essential for companies looking to gain visibility and establish credibility, covering key topics such as:

• Interacting with Journalists: Best practices for approaching defence reporters, managing interviews, and building long-term, trustworthy relationships.
• Effective Press Releases: Understanding what makes a press release newsworthy for the defence sector and ensuring your key messages cut through.
• PR in Practice: Experience from CMS Strategic on how expert media relations can raise your company's profile and support business objectives.