New Land Strike Brigade Concept key to DSEI 2017

The 2015 Strategic Security and Defence Review incorporated two new strike brigades into the UK Armed Forces, and DSEI will showcase how the Strike concept is manifesting itself in the modern day military. With one year to go until DSEI 2017 (Defence and Security Equipment International), the organisers are creating an exciting focus on rapid reaction or ‘STRIKE’ forces in the Land component of the event. 

Against a complex background of threats and instability, demands on the British Army are increasingly focused on its agility and the inherent mobility of its forces. The UK government, its Allies and partners are already directing funds toward land capabilities such as armoured vehicles, Humanitarian Assistance and Disaster Relief (HADR), future dismounted soldier systems, and deployable infrastructure.

DSEI 2017 will showcase relevant exhibitor produced equipment which is set to be used by the British Army and other NATO militaries. There will also be three displays: A Dismounted Soldier feature; Mounted Close Combat vehicle park; and a Command HQ - featuring advanced command and control (C2) and information, surveillance, target acquisition, and reconnaissance (ISTAR) - together with associated Force Protection elements.

In Britain alone, around £178 billion will be spent on military equipment over the next decade including the arrival of the new Strike Brigades each composed of 5,000 personnel. These are to be equipped with a mix of the new Ajax reconnaissance vehicles and a new mechanised infantry vehicle (MIV), expected to be an 8x8. The British Army is planning a prominent presence at DSEI 2017.

General Sir Nicholas Carter KCB CBE DSO ADC Gen Chief of the General Staff British Army said, “I much look forward to DSEI 2017. We intend to build on the very positive experience of DSEI 2015 as we construct the partnerships we need to deal with the complexity of the future operating environment”.

Acquisitions elsewhere also reflect the growing requirement for mobility. The Czech Republic is looking for a supplier of open combat vehicles with a 4x4 configuration, whilst Slovenia is procuring special armoured off-road vehicles. Lithuania is acquiring 88 Boxer infantry fighting vehicles (IFVs) and Australia is looking to acquire 222 combat reconnaissance vehicles. For dismounted soldier systems, Norway is upgrading its equipment and acquiring new footwear and all-weather clothing for the army, navy and air-force. Reflecting evolving tactical requirements, New Zealand is also looking to replace its current Body Armour System.

DSEI attracts an unrivalled number of international land force delegations, government officials, OEMs, system integrators and SMEs. In 2015, the event drew 34,038 visitors, 1,683 exhibiting companies representing 108 countries and 42 international pavilions. There were 2,874 VIP attendees resenting 84 countries and 255 programmed delegations.

DSEI 2017 will enable visitors to access the entire land systems supply chain. Land domain exhibitors include such leading players as BAE Systems, Babcock, FN Herstal, General Dynamics, Kongsberg, L3, Leonardo, Lockheed Martin, Nammo, Patria, Qinetiq, Qioptiq, Rheinmetall, RUAG, Saab and Thales.

In reflection of the unrivalled opportunities DSEI presents to exhibitors Balz Villiger, Senior Manager Marketing & Communication, RUAG Defence, said: “DSEI 2015 was an outstanding opportunity for RUAG to showcase its extensive expertise in the areas of tactical communications and artillery solutions to an extensive and expert audience. Furthermore, the event is an excellent platform to maintain existing contacts and make new ones. RUAG will therefore be exhibiting once again in London in 2017”.

Furthermore, reflecting DSEI’s status as a premier forum for international co-operation and thought leadership, senior military commanders will be sharing their views on how doctrine and capabilities must be shaped to meet the demands of an uncertain future across a series of seminars, key speeches and presentations.

DSEI Event Director, Duncan Reid, said: “DSEI 2017 will attract more than 30,000 quality visitors to ExCeL London and there is no doubt that the Land component will be a significant focal point for the many delegations and military personnel from around the world. The range of new technologies and innovation that will be on display clearly emphasises that DSEI is the global hub of defence and land-based expertise for all Armed Forces’ requirements.”

DSEI to Increase Investment in VIP Delegations Programme

Defence & Security Equipment International (DSEI) has announced an increase in investment in its VIP Delegations programme, which brings senior international military and government officials to the biennial London event. DSEI is the world's largest integrated defence and security exhibition and takes place at ExCeL London 12-15 September 2017. In 2015, working hand-in-hand with UKTI DSO, the event attracted 255 programmed VIP delegations from over 50 countries - an increase of 61% on the previous edition. A record 2,874 VIPs from 84 countries also attended, further enhancing DSEI's reputation as the key international forum for the defence and security community. In recognition of this achievement in 2015, the Head of the DSEI VIP team, Steve Baker, won an award at the Association of Event Organisers Awards in June this year.

In addition to a significant international attendance, the event has strong backing from the UK MOD. Both the Royal Air Force (RAF) and Joint Helicopter Command support the event alongside the Royal Navy, British Army and Joint Forces Command.  Air Chief Marshal Sir Stephen Hillier said, "I very much look forward to continuing my personal support to DSEI.  It provides an excellent opportunity to explore the development of airpower capability, through engagement with the widest range of industry and international partners". DSEI 2017 will host presentations by top level UK and overseas senior air officers emphasising the importance of DSEI as the leading business forum for military aerospace professionals.

DSEI 2017 Set to be the Leading Business Forum for Military Aerospace

Defence & Security Equipment International (DSEI) is set to consolidate its reputation as Europe’s leading event for defence systems procurement.  DSEI takes place at ExCeL London 12-15 September 2017, and attracts buyers from multiple markets including an unrivalled number of international delegations and government officials. DSEI 2015 attracted 255 programmed overseas delegations. With increasing investment in military aerospace systems DSEI has an ever growing focus on this key element of defence capability.


Advanced defence powers including the US and UK, GCC nations in the Middle East and other major European powers are seeking to upgrade their aerospace capabilities with new aircraft and advanced systems such as the F-35 Lightning II, Eurofighter Typhoon & JAS 39 Gripen. Soon-to-be replaced models such as the Tornado GR4, F-15 Eagle, and F-16 Fighting Falcon maintain their inherent operational capability and offer a route for many nations to substantially upgrade their capability, by replacing older air frames – such as the venerable F-5 Tiger - and acquire new systems. There is a strong demand for such legacy aircraft and there is a thriving ‘secondary market’ for both air frames, system upgrades, and logistic support for existing models in this market. In addition to the leading military aerospace nations, DSEI is attended by 66% of the nations with active legacy aircraft procurement programmes. These attendees are seeking new avionics, sub-systems, defensive aid suites and weapon system upgrades, to equip their existing and newly acquired air frames.


Leading aerospace companies such as BAE Systems, Boeing, Lockheed Martin, Rolls Royce, Leonardo, Eurofighter Typhoon, Saab, Rafael, United Technologies, L3, Thales, Israel Aerospace Industries, Qinetiq, Qioptiq and hundreds of innovative SMEs have already confirmed their attendance and are looking to capitalise on the opportunities presented by DSEI 2017.


Companies serving this thriving military aerospace market at DSEI 2017 include Esterline, Inzpire and Nasmyth Group. Inzpire are an award-winning supplier of defence managed services and innovative mission systems, and one of the fastest growing defence companies in the UK. Chris Stevens, Sales and Marketing Director at Inzpire, said “Inzpire will be showcasing its ‘GECO System’, an advanced tablet based Mission System optimised for both Airmen and Soldiers on the ground. In addition, Inzpire will be demonstrating its cutting edge Targeted Fidelity Helicopter training solution, that combines the latest in simulation capability with live flying instruction. DSEI is fast becoming the ‘go to’ show for defence, capturing customers from all of the domains Air, Land, Sea and Cyber all in one location. It is an ideal exhibition environment for a company like Inzpire who deliver services and products across all military domains”.


DSEI 2017 will feature its strongest aerospace offering yet, comprising fixed wing, rotary and unmanned systems. Platforms represented by exhibitors and MODs, many with static internal or external displays, include F-35 Lightning II, Eurofighter Typhoon, JAS 39 Gripen, AW101 Merlin, Insitu ScanEagle, WS-61 Sea King, Westland Lynx, AW159 Wildcat, AH-64 Apache, SA330 Puma, CH-47 Chinook, BAE Hawk T1 trainer, Tornado GR4 and Watchkeeper WK450. Furthermore, emphasising the importance of DSEI as a leading business forum for military aerospace professionals, DSEI will also host presentations by top level UK and overseas senior air officers.


The popular Air Zone, fully supported by the Royal Air Force and Joint Helicopter Command, includes a capability area dedicated to the aerospace supply chain. The Zone will host a comprehensive seminar programme focused on procurement, training, export maximisation and promoting opportunities for SMEs. Companies already confirmed to feature in the Zone include Challenger Solutions; The Pandect Group; SABRE Global Services; and Ross Aviation.

DSEI 2017 Showcases New Capabilities in Land Domain

As NATO prepares for the forthcoming Warsaw Summit within the context of an increasingly complex, congested and contested international environment, the search for capability solutions continues to gather pace across all domains, with an increasingly sharp focus on the land domain. Against this backdrop the global defence industry will gather at Defence & Security Equipment International (DSEI) 2017, taking place at ExCeL London on 12 – 15 September 2017, and will offer  military users, procurement professionals and policy makers an opportunity to network, and to see innovative capability solutions presented by the international defence industry.

For the land environment the event will highlight the concepts that will be at the heart of the Warsaw Summit, including developments that will increase NATO’s responsiveness and agility. The UK has recently committed to developing two new Strike Brigades, and at DSEI these concepts and the technical realities will be presented, including the key equipment that will be at the heart of these new capabilities, such as General Dynamics’ AJAX armoured vehicle. In addition the Strike Brigades are expected to have a new mechanised infantry vehicle and to offer a full range of combat support and combat service support capabilities that will reflect the emerging deployment concepts of the Brigade. The DSEI 2017 showcase will also include a dismounted soldier feature, a mounted close combat area, and an expeditionary   HQ with its associated Force Protection.

General Sir Nicholas Carter Chief of the General Staff said, “I much look forward to DSEI 2017. We intend to build on the very positive experience of DSEI 2015 as we construct the partnerships we need to deal with the complexity of the future operating environment”. In addition to the British Army, exhibitors including BAE Systems, FN Herstal, General Dynamics, HESCO, Kongsberg, Leonardo, Lockheed Martin, MBDA, Nammo, Nexter, Patria, QinetiQ, QIOPTIQ, Rheinmetall, RUAG, Textron, and Thales are already committing to space. These companies represent a full spectrum of capability in the land domain from manufacturing vehicles, complex weapons, ammunition, and C4I equipment as well as providing logistic and maintenance support and  advanced force protection equipment.

DSEI Wins Best Feature Area and Best Operations Team at the 2016 Exhibition News Awards

Defence & Security Equipment International (DSEI) won two awards at the Exhibition News Awards (ENA) for Best Operations Team and Best Feature Area for the Medical Innovation Demonstration delivered in partnership with MOD Defence Medical Services (DMS).

The 10th edition of the ENAs, which took place at the Park Plaza Westminster Bridge, acknowledges outstanding achievement across the exhibition industry and has grown into a symbol of company and individual success.

DSEI, the world’s largest integrated defence and security exhibition, took place at ExCeL London in September 2015. The event attracted a record 1,683 exhibitors from 54 countries, 13% more than the previous edition in 2013. Over 34,000 visitors walked through the doors, a 6% increase, while the event welcomed a 61% rise in VIP delegations.

The Medical Innovation Demonstration was organised with a team from DMS’s Medical Directorate and was designed to showcase the innovative techniques and capabilities used to rescue and treat injured servicemen in recent conflict zones, as well as DMS’s leading work on the UK’s response to the Ebola epidemic in Sierra Leone. The demonstration included a role-play, showing each stage of a patient’s journey from his/her point of wounding on the battlefield, or point of Ebola infection, through to treatment and rehabilitation back in the UK. It featured active military medics and high-tech medical kit currently being used by the military, much of which has been designed by DSEI exhibitors.

The DSEI operations team was responsible for all operational and logistical aspects of the event, a truly impressive feat given DSEI is one of the largest exhibitions in the world, which in 2015 included 8 warships, 6 helicopters and exhibition stands the size of half a football pitch. The team delivered one of the largest catering operations of any event in the UK, serving 2,874 dignitaries and ensured that all contractors and exhibitors could participate safely, along with providing all other vital facilities such as telecommunications.

Exhibition space for DSEI 2017 is already ahead in comparison to DSEI 2015 with 70% already reserved. DSEI 2017 will see the introduction of a Joint Zone encompassing the key joint enablers of medical, unmanned, training, EW and C4ISTAR, as well as an enhanced Air Zone and Security Zone.

Duncan Reid, DSEI Event Director, said: “We are truly honoured to receive these awards, which recognise the continued success and development of DSEI. The Medical Innovation Demonstrations brought to life the true nature of the hostile, often volatile environments which soldiers endure when deployed on operations and highlighted the vital work of military medics. We are also delighted that the outstanding work of the DSEI operations team before, during and after DSEI has been recognised. Their efforts contributed to the delivery of the most successful DSEI to date”.

DSEI 2017 Sees an Early Increase in Middle Eastern Participation

DSEI, the world’s leading integrated defence and security exhibition, is set to be the key date in the diary for Middle Eastern defence companies. The event, which takes place at ExCeL in London 12-15 September 2017, will provide an important platform for Middle Eastern companies to build relationships across the defence sector, market their latest products and services.

According to the IHS Global Defence Trade Report, the Middle East is the biggest regional market for new defence and security technology, with $110 billion in opportunities expected in the coming decade. The threat from terrorism and instability in the region through events in Iraq, Afghanistan, Yemen, and Syria has seen a rising requirement for innovative defence and security capabilities. The UAE, and other Gulf Cooperation Council (GCC) countries are expected to continue purchasing combat aircraft, aerial-refuelling capabilities, transport aircraft, ground-based air defence and combat vehicles. DSEI will provide a vital platform for the global defence industry to engage with countries of the Middle East in the development of their capabilities.

Philip Dunne MP and Minister of Defence Procurement recently echoed the importance of supporting the defensive capability of partners in the Middle East in the current precarious security environment. The UK has “always maintained a significant presence in terms of reassurance for the region” and must “broaden and deepen our contribution to the security and stability of the region”, the Minister said.[1]

Many of the Middle East’s biggest spenders, historically dependent on Western nations for military imports, are diversifying their supply chains, contributing to the growth and competitiveness of the local defence industry. This is reflected by the Middle East’s strong representation at DSEI. Companies from Jordan, the UAE and Eurasian neighbours such as Turkey are looking to capitalise on the unique opportunities that DSEI provides to showcase and promote their products, technologies and services.

The Jordanian Pavilion has already confirmed a 30% increase in its space for DSEI 2017, highlighting DSEI as a key event for the Jordanian defence and security sector. The pavilion organisers, the King Abdullah Design and Development Bureau, will showcase a wide range of Land and Smart Systems, Electronics and Electro-Optics, as well as Combat Troop Equipment.

After the success of Turkish companies at DSEI 2015, the Under secretariat for Defence Industries has asked for the Turkish Pavilion to be expanded by 200m² at DSEI 2017. Ankara based Roketsan, which develops ammunition, naval systems, and ballistic protection systems has already confirmed its participation.

Duncan Reid, Event Director, said “DSEI 2015 proved to be an outstanding global platform for a wide range of Middle Eastern defence and security firms to showcase and promote their products, technologies and services to the global market. DSEI 2017 will offer an expanded forum for companies in the region to showcase their latest equipment, meet international partners and develop opportunities for future business”.


[1] Financial Times, November 8 2015

DSEI 2015 Ruling

HMRC, the Department for Business, Innovation & Skills (BIS) and other Government agencies, hold responsibility for enforcing the law in respect of UK Export controls at DSEI. As organisers, we take compliance at DSEI seriously and are constantly working with these Government Departments and agencies to refine our compliance processes in order to ensure that they are as robust as possible. As a result of this close cooperation, and the processes put in place, compliance regulations were not breached at DSEI 2015.

Representatives from HMRC, BIS and other agencies were present in the run up to and throughout DSEI 2015. They had free and totally unrestricted access to all exhibitors in order to undertake checks that all equipment, services, documentation and any other forms of promotion complied with UK, EU and international law. They were supported in this work by an internal DSEI compliance team. These checks took place with reference to products and services classified as Category A under the terms of the Export Control Act 2002.

DSEI’s activities in respect of compliance, including the attendance of HMRC, BIS and all other relevant Government agencies at the event, are covered by the Memorandum of Understanding signed between Clarion, the Export Control Organisation and BIS. As such our access policies for both exhibitors and visitors have been developed following consultation with a number of government departments.

All our exhibitors are contractually bound to ensure that they exhibit at DSEI in a manner which is compliant with all relevant arms control legislation. We are explicitly clear that any exhibitors or individuals found to be in breach of compliance regulations at DSEI will be immediately ejected.

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